Rochester Area Hometown Christmas Parade
Sunday, December 3, 2023 at 2:00 pm - Rochester, MI
Sponsorships & Parade Entries will be announced in the Fall of 2023.
*NOTE: Only applications with print type form will be accepted; Handwritten applications will need to be redone with print text to be accepted.*
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The Rochester Area Hometown Christmas Parade is brought to you by the Rochester Regional Chamber Foundation. The parade is held annually on the first Sunday in December. The Rochester Area Hometown Christmas Parade is the largest Christmas parade in Michigan featuring over 100 entries marching down a one and a half mile route.
Parade History
The parade, a beloved, long-standing tradition attracts tens of thousands to the Rochester area typically on the first Sunday in December. The Rochester Area Hometown Christmas Parade, started by the Lion’s Club in the 1950’s, became the responsibility of the Chamber in the early 1960’s. Cited as the largest Christmas parade in Michigan, spectators watch as over 100 floats, marching bands and community groups walk down Rochester Road, anticipating the final float, graciously donated by Bordine’s Nursey, carrying Santa and Mrs. Claus.
Sponsorship Opportunities
The parade draws thousands of visitors and residents to Rochester, Michigan. This is a great marketing opportunity to connect with your target audience. With multiple sponsorship opportunities, you could market to approximately 3,000 children and adults in the staging area for the parade or the thousands of parade watchers!